Temperature Measurement


Is the HVAC market in SA missing the big picture?

November 2024 Temperature Measurement

The South African HVAC market is currently grappling with a pervasive mindset that prioritises lowest cost over value for money and technical excellence. This trend may stem from a historical perspective, where efficient air-conditioning was viewed merely as a low-tech necessity, leading both consumers and industry suppliers to question the need for higher investment. The prevailing belief seems to be that even the most economical systems are sufficient, as they appear to perform adequately for basic cooling needs.


However, this approach overlooks the significant benefits that come with investing in high-quality HVAC solutions. As awareness grows regarding energy efficiency and the long-term savings associated with advanced systems, it is crucial for stakeholders in the South African HVAC sector to reevaluate their priorities. Focusing on value for money, rather than upfront costs only, can lead to better outcomes for consumers, the environment and the economy as a whole.

In the past, having an efficient air-conditioning system was regarded as being a low-tech necessity by the less enlightened public and industry suppliers alike. Why spend a fortune when even the cheapest system will perform adequately?

While the low-cost argument is a predominant factor in the residential market, applications in the commercial, industrial, data centre and mining sectors require a more measured approach, where performance, operation, and reliability should outweigh capital cost concerns.

Most manufacturers of premium HVAC equipment have responded to our changing environment, habits and markets. Consumers now have a choice of fresh produce from all corners of the globe, prompting retailers to ensure their perishable stock is in a perfect saleable condition for purchase by the consumer.

Food manufacturers have responded to legislation by including ‘best before’ labelling, meaning that their products have to be kept in a controlled environment throughout the supply chain in order to reach the consumer in perfect condition.

Farmers and growers involved in exporting their produce to overseas markets need to ensure produce is maintained in an optimum environment. Meanwhile, the development of new medicines and medical procedures often requires drugs and advanced medical equipment to be maintained in a consistent, healthy environment. Added to this, legislation relating to the workplace demands that employers must provide appropriate working conditions. The list goes on.

So why, with HVAC affecting so much of our modern lives, is there still the tendency for purchasers to buy solely on price? Advanced technology, AI and the widespread integration of monitoring and reporting systems are now more environmentally friendly. They increase productivity and reliability, save energy, and ultimately provide a cost-effective solution.


While it is not always a given, sophisticated HVAC systems that include integrated monitoring and reporting facilities can be expected to cost a little more, but lower priced alternatives lack the latest technical innovation found in more established brands. Customers therefore enjoy the long-term benefits of efficiency, lower energy consumption, dependability, and redundancy. Most importantly, they receive single-source service and parts backup, which trump the short-term financial gain from lower tier products that have flooded the local market. More often than not, these cheaper offerings sold by some local distributors feature outdated technology, cost more to run, and have limited or no high-level technical backup. In addition, OEM product support and training is limited, and knowledgeable service and installation personnel are sorely lacking.

In this age of AI, and the rapid advancement in technology, it is important for customers to partner with service providers that provide unsurpassed technical expertise offering the latest advancements in HVAC hardware and software, coupled with expertise in electrical engineering and systems integration. In doing so, you can expect pinpoint accuracy control, the highest efficiency, and the lowest energy and operating costs from the integration of the latest technical innovations such as hybrid, variable refrigerant flow (VRF) and insulation resistance testing (IRT) technologies. This will be supported by remote monitoring and troubleshooting and online status analysis and alarm alerts, all bundled into intuitive software dashboards easily understood by operations personnel.

In order to achieve the significant benefits that come from the implementation of high-quality HVAC solutions, it is important to invest in technologically superior equipment coupled with a service provider who has the technical expertise to optimise the efficacy of your investment. This will result in long-term savings over the lifecycle of the HVAC system.

For more information contact Neels van der Walt, Iritron, +27 83 387 7559, neels.vanderwalt@iritron.co.za, www.iritron.co.za


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