News


The evolution of the digital person at MESA 2023

November 2023 News

The Fred Davis Technology Acceptance Model (TAM), an information systems theory released in 1989, is as relevant today as it was almost 35 years ago. Addressing delegates at the recent Manufacturing Enterprise Solutions Association (MESA) Africa international summit, Dr Suven Ramsunder, digital transformation expert at Schneider Electric, emphasised that individuals’ perception of what technology can do for them continues to influence their decision-making process.


Dr Suven Ramsunder.

This perception also forms an important part of the Davis TAM theory, which hypothesises that when users are presented with a new technology, there are two basic factors that influence their decisions on how and when they will use it: perceived usefulness (PU) and perceived ease of use (PEOU).

“Our choice in cell phones is a good example. It is often based on how easy it is to use; we don’t want to waste our time relearning simple tasks. Furthermore, it should also meet our unique aesthetic preferences and provide us with the requisite functionality to make our lives easier,” he explained.

In his presentation, Ramsunder also focused on the evolving relationship between man and machine, and its impact in the workplace. “In our personal lives we tend to embrace technologies quickly, however, in the workplace we’re often reluctant to adopt new systems, which again boils down to perception. It is vital to utilise technology to work alongside humans, to make lives easier. Interestingly, we underestimate the constant state of change in our lives, assuming everything remains static. We are in a continuous state of change, however, this doesn’t have to be monumental.”

Addressing change in the workplace, he said: “Initiating small-scale implementations, fostering open communication, embracing failures as opportunities to learn, and adapting quickly are key principles that should be maximised in the workplace. By applying these principles, workplaces can unlock the potential for swift and effective innovation. Change has always been a constant in our work lives. Embracing and adapting to these shifts is an integral part of our professional journey.”

Schneider Electric was a platinum sponsor of this year’s MESA International Summit, which was held at Kloofzicht in Johannesburg.


Credit(s)



Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

Bringing brownfield plants back to life
Schneider Electric South Africa IT in Manufacturing
Today’s brownfield plants are typically characterised by outdated equipment and processes, and face challenges ranging from inefficient operations to safety hazards. However, all is not lost, as these plants stand to gain a lot from digitalisation and automation.

Read more...
Power supply with scalability optimised
Schneider Electric South Africa Electrical Power & Protection
Schneider Electric has introduced the Easy UPS 3-Phase Modular to the South African marketplace. This robust uninterruptible power supply (UPS) is designed to protect critical loads while offering third-party verified Live Swap functionality.

Read more...
SKF’s successful raid action in Cape Town
SKF South Africa News
Authorities, with collaborative support from SKF, recently conducted a large and highly effective raid on a very well-known bearing seller of SKF bearings in Cape Town.

Read more...
I-MAK shifts gear with successful roadshow
Bearings International News
In a strategic move to fortify its presence in South Africa, I-MAK, a premium brand under the umbrella of Bearings International (BI), recently embarked on a very successful countrywide roadshow.

Read more...
WearCheck at Mining Indaba 2024
Wearcheck News
Specialist condition monitoring company, WearCheck, showcased its range of mining-related predictive maintenance techniques, products and services at the 2024 Investing in Africa Mining Indaba.

Read more...
Key technology trends that will and won’t deliver in 2024
News
As 2024 kicks off, predictions abound on the technology innovations expected in the year ahead. However, according to global technology intelligence firm ABI Research, several highly anticipated advancements, including Enterprise 5G, mainstream foldable devices, network APIs and robotaxis, will not happen in 2024.

Read more...
Trailblazing wheeling solutions
News
The South African Local Government Association) has released a detailed guide on the integration of embedded generation and wheeling in municipal electricity billing systems. Notably featured in this guide is the fruitful collaboration between George Municipality and Open Access Energy, signifying a major progression in South Africa’s energy landscape.

Read more...
ABB wins award for excellence in emissions monitoring
ABB South Africa News
ABB has earned the 2023 Frost & Sullivan Company of the Year Award in the global emissions monitoring systems industry.

Read more...
Process automation in 2024
Schneider Electric South Africa News
Q&A with Hennie Colyn, direct sales executive, Process Automation at Schneider Electric.

Read more...
Execution of the massive Azmet Reactor project
News
The Azmet Reactor project, a collaborative effort led by Viva Engineering, involved fabricating six massive reactors that were over three stories high in Gauteng, and then transporting these more than 2500 kilometres to a mine in the DRC - where all 3265 parts fitted perfectly, with not even one of the 26 900 bolts out of place. This was a massive achievement.

Read more...