The Fred Davis Technology Acceptance Model (TAM), an information systems theory released in 1989, is as relevant today as it was almost 35 years ago. Addressing delegates at the recent Manufacturing Enterprise Solutions Association (MESA) Africa international summit, Dr Suven Ramsunder, digital transformation expert at Schneider Electric, emphasised that individuals’ perception of what technology can do for them continues to influence their decision-making process.
Dr Suven Ramsunder.
This perception also forms an important part of the Davis TAM theory, which hypothesises that when users are presented with a new technology, there are two basic factors that influence their decisions on how and when they will use it: perceived usefulness (PU) and perceived ease of use (PEOU).
“Our choice in cell phones is a good example. It is often based on how easy it is to use; we don’t want to waste our time relearning simple tasks. Furthermore, it should also meet our unique aesthetic preferences and provide us with the requisite functionality to make our lives easier,” he explained.
In his presentation, Ramsunder also focused on the evolving relationship between man and machine, and its impact in the workplace. “In our personal lives we tend to embrace technologies quickly, however, in the workplace we’re often reluctant to adopt new systems, which again boils down to perception. It is vital to utilise technology to work alongside humans, to make lives easier. Interestingly, we underestimate the constant state of change in our lives, assuming everything remains static. We are in a continuous state of change, however, this doesn’t have to be monumental.”
Addressing change in the workplace, he said: “Initiating small-scale implementations, fostering open communication, embracing failures as opportunities to learn, and adapting quickly are key principles that should be maximised in the workplace. By applying these principles, workplaces can unlock the potential for swift and effective innovation. Change has always been a constant in our work lives. Embracing and adapting to these shifts is an integral part of our professional journey.”
Schneider Electric was a platinum sponsor of this year’s MESA International Summit, which was held at Kloofzicht in Johannesburg.
Reinstatement opportunity for ECSA registration
News
In 2023 the Engineering Council of South Africa (ECSA) announced a special opportunity for engineers in South Africa to reinstate their registration status if it had been cancelled. This exclusive offer is available until the end of August 2024.
Read more...Schneider Electric’s Five-Pillar Strategy takes the guesswork out of equip Schneider Electric South Africa
IT in Manufacturing
Schneider Electric’s Field Service Cycle, otherwise known as the Five-Pillar Strategy, is a structured approach to managing the lifecycle of equipment to prolong asset lifespan while reducing the total cost of ownership for customers.
Read more...Why utilities must prioritise maintenance of SA’s remote data Schneider Electric South Africa
Electrical Power & Protection
The story of power generation is more than meets the eye. Beyond energy distribution and the infrastructure are invisible, point of presence data centres located the remotest parts of our country that play a fundamental role in keeping systems running
Read more...From the editor's desk: Riding the hype cycle Technews Publishing (SA Instrumentation & Control)
News
The other day I came across an entertaining article on the ten biggest tech failures of the last decade. Google Glass, 3D TV and Elon Musk’s hyperloop have faded into obscurity. Others, like the metaverse, ...
Read more...A strategic milestone for Conical Technologies Conical Technologies
News
Conical Technologies has been appointed as the sole distributor in southern Africa for Mibbo, manufacturers of a vast array of products for the automation industry.
While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.
printer friendly version