The Fred Davis Technology Acceptance Model (TAM), an information systems theory released in 1989, is as relevant today as it was almost 35 years ago. Addressing delegates at the recent Manufacturing Enterprise Solutions Association (MESA) Africa international summit, Dr Suven Ramsunder, digital transformation expert at Schneider Electric, emphasised that individuals’ perception of what technology can do for them continues to influence their decision-making process.
Dr Suven Ramsunder.
This perception also forms an important part of the Davis TAM theory, which hypothesises that when users are presented with a new technology, there are two basic factors that influence their decisions on how and when they will use it: perceived usefulness (PU) and perceived ease of use (PEOU).
“Our choice in cell phones is a good example. It is often based on how easy it is to use; we don’t want to waste our time relearning simple tasks. Furthermore, it should also meet our unique aesthetic preferences and provide us with the requisite functionality to make our lives easier,” he explained.
In his presentation, Ramsunder also focused on the evolving relationship between man and machine, and its impact in the workplace. “In our personal lives we tend to embrace technologies quickly, however, in the workplace we’re often reluctant to adopt new systems, which again boils down to perception. It is vital to utilise technology to work alongside humans, to make lives easier. Interestingly, we underestimate the constant state of change in our lives, assuming everything remains static. We are in a continuous state of change, however, this doesn’t have to be monumental.”
Addressing change in the workplace, he said: “Initiating small-scale implementations, fostering open communication, embracing failures as opportunities to learn, and adapting quickly are key principles that should be maximised in the workplace. By applying these principles, workplaces can unlock the potential for swift and effective innovation. Change has always been a constant in our work lives. Embracing and adapting to these shifts is an integral part of our professional journey.”
Schneider Electric was a platinum sponsor of this year’s MESA International Summit, which was held at Kloofzicht in Johannesburg.
How smart signalling can transform Africa’s manufacturing future Schneider Electric South Africa
Industrial Wireless
Imagine a factory floor where humans and machines communicate in real time with issues flagged instantly, workflows adjusted seamlessly and downtime reduced to near zero. This is the reality unfolding across Africa as manufacturers embrace the next generation of intelligent signalling technologies.
Read more...Experience ICRA 2026 right here in Gqeberha, South Africa
News
The IEEE International Conference on Robotics and Automation (ICRA) is the largest robotics, automation, artificial intelligence, and manufacturing conference in the world. You can experience the premier keynote and plenary presentations in Gqeberha.
Read more...Unpacking the technoeconomic case for cleaner power in wastewater plants Schneider Electric South Africa
Electrical Power & Protection
Behind every reliable wastewater plant is an electrical system exposed to the effects of harmonics, voltage distortion and overloaded networks caused by fleets of variable speed drives on pumps and aerators.Together, they steadily drive up maintenance demands and elevate the risk of failure.
Read more...Rethinking power for Africa’s data centres Schneider Electric South Africa
Electrical Power & Protection
Africa’s digital economy is scaling faster than its power systems. If it wants resilient, competitive and sustainable data centres, the starting point must be a grid-to-chip architecture rather than a genset-first mentality.
Read more...Elevating artisanal skills is key to revitalising South Africa’s economy ACTOM Electrical Machines
News
We need to challenge the stigma attached to artisanal and technical careers, and we also need a mindset shift supported by the schooling system so that young people understand future career pathways, choose subjects accordingly, and recognise that artisanal and technical skills carry equal value in a modern economy.
While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements and company contact details are published as provided by the advertiser. Technews Publishing (Pty) Ltd cannot be held responsible for the accuracy or veracity of supplied material.
printer friendly version