SMC’s new virtual showroom

March 2021 News

SMC Corporation South Africa is proud to announce the launch of its new 360-degree interactive virtual showroom. Locally designed and developed by Joanne Zimmerman, it was created to extend the company’s visibility to all provinces, and in fact globally. This is not only because of the Covid-19 pandemic, but also because SMC services customers across the whole of southern Africa from its Johannesburg warehouse and headquarters.

SMC Corporation’s vast portfolio of automation products and their applications can be daunting. The showroom provides an excellent way to explore the products, their applications and the improvements and solutions they provide. “Travelling to Johannesburg from outside Gauteng usually means an entire day out of the office with expensive travel costs,” says Zimmerman. “This way we can take our showroom to our customers instead.” The showroom is also integrated into Google Maps for quick access.

A key benefit of the virtual showroom is its ease of use. Upon entering the virtual Midrand office, visitors are presented with several circles from which to choose their options:

• Grey circles move visitors to different parts of the building.

• Blue circles are for zooming in, including links to more technical information on the products themselves.

• Red circles in the reception area reveal a quick overview video of what to expect on the virtual tour, as well as SMC’s corporate video. Finding a red circle on a product indicates that there is a handy product video to be found there too.

• Locally manufactured products are highlighted on the Africa pedestal at the entrance to the showroom, while in the training room, training aids and products can be seen, along with the courses on offer.

SMC plans to continuously review and expand the showroom with more content and demonstration videos, which promise to be as good as having a meeting with a technical consultant.

Experience SMC’s new virtual showroom at


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