Moxa’s new Green Core product identity incorporates its corporate colour – a special shade of green – to deliver a unified brand presence. The Green Core design emphasises the three design concepts of simplicity, robustness and user-centric experience, which are based on Moxa’s brand promise of ‘Reliable Networks, Sincere Service’. The roll-out of the design is part of Moxa’s brand identity refinement to build a stronger connection with customers. From now on, all new products will follow the design, with the migration of existing products planned for completion by the end of 2015.
“Displaying a unified brand image is more important than ever as Moxa transforms into a global leading brand in industrial automation,” says John Yelland, vice president of global marketing. “The new Green Core concept not only conveys who Moxa is, but also our role in industrial automation.”
The ‘Green’ signifies Moxa’s corporate colour, which allows customers to identify Moxa products. It symbolises Moxa’s love of nature and care for the environment, and our guiding principles of trust and sincerity. The ‘Core’ signifies Moxa’s value as a network solution provider at the leading edge of automation convergence. “These ideas were the inspiration behind the design,” explains Yelland.
Simplicity, robustness and user-centric experience
Moxa’s brand promise of ‘Reliable Networks, Sincere Service’ translates into the three Green Core design concepts: simplicity, robustness and user-centric experience. The new design emphasises a commitment to improve functionality, user-interface, component quality and even packaging. Users will experience product optimisation with a sleek and unified design. “In years to come, we expect that we will not only continue to fulfil the needs of customers, but also exceed their expectations,” says Yelland. “This is the experience we want to deliver.”
For existing products, Moxa will shift to using green nameplates to deliver a consistent brand image. Starting in 2014, all existing products will be replaced with the new green design with the entire migration planned for completion by the end of 2015.
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