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Fashion and data combine to create iconic African designs

October 2018 News

The power of technology and fashion has combined in a thought-provoking project that demonstrates how data can transform African cities. Technology leader Siemens used data from the cities of Lagos, Nairobi and Johannesburg and wove it into unique fabrics which tell a story about each city. Three iconic African fashion designers then used the fabrics to create one-of-a-kind outfits, which are as stylish as they are smart.

Fabric – launched in Johannesburg on 23 August – showcases how digitalisation of the industrial world is fast becoming the biggest transformation of our time, and highlights how data combined with smart technology will ensure that tomorrow’s cities are more connected, efficient and powered.

Three African fashion designers created 12 extraordinary outfits from vast amounts of data extracted from the chosen cities. The intricate garments by John Kaveke (Kenyan), Zizi Cardow (Nigerian) and Palesa Mokubung (South African) outline a variety of patterns from power grids, shipping and tonnage to population densities, transport and areas of connectivity. Data from each of these sectors tell a powerful story about each city and how digitalisation can transform them. All of this is told through the universal language of fashion and design.

“This is how we thought to express the aspect of digitalisation,” said Keshin Govender, group communications head for Siemens South Africa. “As urbanisation rapidly increases, cities need to start preparing for the effects it will have on infrastructure, energy, water and transportation systems.

“Data gives greater insight on what makes each city tick, helping us make calculated decisions and improve service delivery to the people. Through the Fabric project, it was evident that the challenge is not what to do with the avalanche of data, but rather accessing reliable and recent data. This project has highlighted the need for access to data in order to make sound urban planning decisions.”

Siemens is well positioned in automation, electrification and digitalisation to find solutions to the various challenges of today. It is uniquely positioned to unlock the potential of digitalisation through its combination of digital expertise, domain know-how and understanding of hardware in order to leverage digital technologies and optimise operations.

“While there is a growing adoption of intelligent machines within certain sectors like the automotive industry, the real opportunity for Africa lies in sectors where it has not yet been explored like manufacturing, energy and transportation,” concluded Govender. “This is a remarkable opportunity for Africa, which will result in the establishment of new industries and new jobs while exponentially increasing skills development and contributing to GDP.”

For more information contact Keshin Govender, Siemens South Africa, +27 71 492 3789, keshin.govender@siemens.com, www.siemens.co.za


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