classic | mobile


SA Instrumentation & Control Buyers' Guide


SMC: Outlook for 2017
March 2017, News

Since opening the doors to its 4312 square metre Midrand head office in April 2016, SMC Pneumatics has gone from strength to strength. With its total customer satisfaction philosophy underpinned by its status of a market leader in pneumatics, the industry has high expectations of SMC and the company has worked hard to deliver.

Spearheaded by general manager, Adrian Buddingh, together with the support of SMC Pneumatics United Kingdom and the company’s head office in Japan, management put together a local team made up of some of the top talent in the country, comprised of over 63 members, nationwide. In addition, select employees from the United Kingdom have been contracted to South Africa to ensure that the team aligns to international standards in manufacturing and in doing business ‘the SMC way’.

In creating a local culture, Buddingh and the team established a local mission and vision, which will be carried into 2017 and beyond. “In establishing our local value system, we challenged each team member to come up with a proposed value for SMC. These have been put up in the office and I am proud to say that the team works towards these every day,” explains Buddingh. “Much like in 2016, this year will once again see us striving to create an open, engaging and dynamic environment in which we collaborate with our customers and partners to not only deliver on our promises and products, but to constantly innovate, grow, challenge, learn and collaborate together.”

True to its founding culture and ‘open door’ approach, SMC South Africa’s state-of-the-art showroom, manned trade counter, warehouse facilities and fully-operational local production facilities are open and ready to welcome visitors at any time during business hours. “Tours with our sales team are encouraged to best understand the history and culture of SMC, meet the team, and to understand our capabilities. It is also an opportunity for us to get to know our customers and how we can solve their unique automation requirements,” says Buddingh.

So, just what does SMC’s 2017 business strategy look like?

“Much like last year, we continue to entrench the SMC brand in the local market whilst promoting the quality associated with Japanese design. We will continue to connect and build on relationships by truly listening to and meeting our customers’ needs. SMC describes itself as customer-centric, and this is what our team is continuously working towards,” explains Buddingh.

Building on the success of SMC’s first showcase at Electra Mining last year, the company will exhibit at ProPak Cape this year, and will look to fresh and creative ways to reach out to customers in its target market. “As we continue to push the envelope and create change in the industry, we believe that this will once again be another big year for us. We will continue to build on and achieve our objectives, so keep watching this space,” concludes Buddingh.

Supplied By: SMC Pneumatics South Africa
Tel: +27 11 100 5866
Share via email     Share via LinkedIn   Print this page

Further reading:

  • From the editor's desk: To meaningful partnerships and reflections of 2017
    December 2017, Technews Publishing (SA Instrumentation & Control), News
    In life, they say you are as good as the company you keep. In business, the measure is the quality of the strategic partnerships you nurture. At SA Instrumentation and Control we count ourselves fortunate ...
  • Dick Morley passes away
    December 2017, News
    Automation industry legend Dick Morley passed away on 17 October 2017. Widely known as the ‘Father of the PLC’, he was the initial designer of the first programmable logic controller, produced by Modicon ...
  • Yokogawa receives SICE awards
    December 2017, Yokogawa South Africa, News
    Yokogawa Electric Corporation has announced that two Yokogawa employees and its subsidiary, Yokogawa Solution Service Corporation, have received awards from the Society of Instrument and Control Engineers. ...
  • SKF enters the world of manufacturing using world-class digital technology
    December 2017, SKF South Africa, News
    SKF’s operations in Sweden are set to be given a boost with the inauguration of a completely new, fully-automated and digital production process in Gothenburg, adapted for the manufacture of spherical ...
  • Adroit and SqwidNet sign IIoT partnership agreement
    December 2017, Adroit Technologies, News
    Leading scada and industrial automation supplier, Adroit Technologies, has signed a partnership agreement with SqwidNet, the licensed SigFox IoT network operator in South Africa. SigFox is a leading provider ...
  • BMG offers Fenner power transmission products to the market
    December 2017, Bearing Man Group t/a BMG, News
    Fenner, a leading brand in BMG’s extensive range of power transmission components, encompasses shaft mounted speed reducers (SMSRs), transmission belts, pulleys and accessories, as well as shaft fixings, ...
  • Magnet celebrates 45 years in business
    December 2017, News
    It has been 45 years since Magnet was established in Durban – as a team of 10 – supplying copper wire and heating elements. Today, the Magnet Group comprises four divisions – Magnet Electrical Supplies, ...
  • eDART valves and process samplers enhance efficiency at Booysendal plant
    December 2017, eDART Slurry Valves, News
    eDART dual valves and poppet samplers continue to offer exceptional level control at Northam’s Booysendal plant near Lydenburg, Mpumalanga. eDART Slurry Valves director, Richard Rule commented: “When ...
  • Natural gas powering a revolution in SA industry
    December 2017, News
    The increasing availability of natural gas in South Africa represents a significant opportunity for industry to lower energy costs and improve profitability, while also moving towards cleaner emissions ...
  • Gold status for Endress+Hauser
    December 2017, Endress+Hauser, News
    Endress+Hauser has received a Gold Recognition Level certificate in the EcoVadis audit, improving on the previous year’s result with 66 points. This illustrates the high importance the company places ...
  • SEW-Eurodrive supplies IE3-compliant DRN motors to Eastern Cape wastewater treatment plant
    December 2017, SEW-Eurodrive , News
    A major upgrade to a wastewater treatment plant in the Eastern Cape is taking advantage of the energy-saving features of the latest IE3-compliant DRN motors from SEW-Eurodrive. The order is due to be ...
  • Emerson agrees to acquire Paradigm
    December 2017, Emerson Automation Solutions, News
    Emerson has agreed to acquire Paradigm, a leading provider of software solutions for the oil and gas industry, for a purchase price of $510 million, reflecting a multiple of 13 times expected 2017 EBITDA. ...

Technews Publishing (Pty) Ltd
1st Floor, Stabilitas House
265 Kent Ave, Randburg, 2194
South Africa
Publications by Technews
Dataweek Electronics & Communications Technology
Electronic Buyers Guide (EBG)

Hi-Tech Security Solutions
Hi-Tech Security Business Directory

Motion Control in Southern Africa
Motion Control Buyers’ Guide (MCBG)

South African Instrumentation & Control
South African Instrumentation & Control Buyers’ Guide (IBG)
Terms & conditions of use, including privacy policy
PAIA Manual


    classic | mobile

Copyright © Technews Publishing (Pty) Ltd. All rights reserved.