Motion Control & Drives


BMG and Danfoss Drives reaffirm their long-standing partnership

November 2025 Motion Control & Drives

BMG and Danfoss Drives celebrate a decade of close collaboration since signing a strategic alliance agreement in 2015. This formal partnership agreement has strengthened BMG’s original distribution agreement for Danfoss variable speed drives (VSDs) and the soft starter range, which has been in place since 2007.

“BMG and Danfoss Drives share a commitment to innovation, sustainability and integrity. The teams work closely with industry in Africa to create a more efficient and sustainable environment and a highly productive and globally competitive region,” says business unit manager, Sean McCree. “Through the supply and support of a wide range of Danfoss variable speed drives and soft starter systems, our customers have seen improved productivity, optimised process control and reduced energy consumption in their operations. Typical applications for these systems are in food and beverage, HVAC, mining and minerals, marine, water and wastewater, and chemical, oil and gas.

The BMG team’s technical expertise is enhanced by the company’s extensive branch network offering short lead times, flexible pricing, a dependable 24 hour after-sales support and valuable stockholding capabilities.

BMG was appointed by Danfoss Drives in 2019 as the first authorised Danfoss DrivePro service partner in Africa, and this official certification has been renewed each year. This prestigious appointment gives customers the assurance that BMG meets stringent requirements to offer customised support and technical assistance for Danfoss VLT, iCX and VACON frequency converters.

Danfoss DrivePro services, which cover the entire lifecycle of Danfoss and VACON AC drives, are designed to improve productivity and performance, minimising downtime and giving peace of mind to every user.

BMG has made a significant investment in distribution, engineering facilities and technical skills. Dedicated VSD workshops in Cape Town, Gauteng and KwaZulu-Natal are approved warranty centres for Danfoss/Vacon and Synergy VSD products. These electromechanical facilities are manned by globally trained experts, offering specialist services, including repairs, maintenance, option fitment, pre-commissioning, telephonic support, software loading/upgrades and testing applications, as well as small panel manufacturing.

The BMG Electronics team, with in-depth VSD experience, provides expertise in specialist areas, including energy efficiency, mitigation of harmonic distortion related to low voltage drives, application of solar VSDs, and condition-based monitoring using variable speed drives.

Many customers insist on official OEM certifications before services can be conducted, and with BMG’s extensive experience and specialised training, the team is well positioned to meet these requirements. The BMG Electronics workshop service and field service departments are supported by ISO 9001 Quality Management System, 14001 Environmental Management System and 45001 Occupational Health and Safety compliant systems. At BMG safety is not just compliance, it is a culture throughout the organisation. The team offers scheduled and specialised VSD training to customers, and shares expert knowledge about advanced VSD technology that enhances plant productivity.

BMG’s range of Danfoss electronic, mechanical and intelligent mechatronic devices are designed to optimise automation processes and reduce energy consumption. The VLT Automation Drive, which has received global awards for innovation and user-friendly features, optimises project costs, ensures the lowest possible cost of ownership, and maintains high efficiency processes.


BMG has also adopted the release of the iC7 Series Drives, which feature a six sigma design approach, embedded crypto chip cyber security, integrated fieldbus and excellent motor shaft performance. These drives are suitable for induction and synchronous motors, as well as grid monitoring (THDv).

Recent successes for BMG and Danfoss include a pump upgrade project, and reduced system costs and improved plant security at a chemical facility. The refurbishment of an ageing, unreliable elevator involved the installation of a VLT lift drive, which has resulted in quiet, comfortable and stable elevator operation. Through the supply and installation of Danfoss Drives, BMG’s agricultural team has assisted local farmers to accelerate tobacco drying processes, reduce the costs of irrigation and expand crop production.

The BMG team is also committed to preventing unnecessary breakdowns, which is why reliability is the primary focus when designing drive systems for new and upgraded facilities. All BMG components are precisely matched to each other and to specific application requirements, to ensure high productivity, sustainability, smooth operation and long service life.

For more information contact Sean McCree, BMG, +27 11 620 1546, seanm@bmgworld.net, www.bmgworld.net


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